TNT's Animal Kingdom S1 Social Campaign.

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→ Agency: Ignition Creative
→ Role: Associate Creative Director

 

 

Animal Kingdom is TNT's first flagship series that elevates the network into premium content territory. We crafted a fluid and holistic social campaign to help build the show's fan base from the ground up.

 

As a result of our collaborative efforts, over the course of 20 weeks we were able to grow the Animal Kingdom social channels into a flourishing community, ranking as the 18th most engaging cable drama program out of 366, and within the top 100 programs for social responses, fan growth, and new video views.