Bringing Fermata Energy with a fresh new brand identity for the future.

Fermata Energy partnered with Left Field Labs to overhaul its brand to help it compete in the bidirectional energy market. As the Creative Director, I led a team of strategists, designers, and brand experts to create a memorable and iconic logo that stands out among its competitors.Our criteria for delivering an exceptional word mark is to ensure it is ‘Differentiated, Scalable, and Memorable.’ The creative process moved us through all of its phases from discovery, ideation, design, and deployment, through audience testing, segmentation, stakeholder interviews, and competitive analyses to inform our creative decisions. From pencil sketches to stylescapes, we successfully delivered a new brand identity, designed a new website, and helped launched their internal business app.