Making Gemini Famous
As Creative Director of Ai & Social Content, my role was that of a hands-on maker and leader for the internal creative team. Integrating and navigating fluid workflows utilizing Gemini as the foundation of our content creation process. I partnered with strategists, marketers, producers, and creatives to develop social-first campaigns that expanded audience reach, increased engagement, and amplified Google's product launches. It’s not just about prompts, it’s listening to our audience and utilizing insights to create organic & paid content to help the Gemini App grow its following. From product launches to evergreen content, our content creation process was built on speed and output without sacrificing taste and craft.
IMPACT
3.1B
Earned Media Views
554k - 3.1M
Audience Growth
14% - 32%
Share of voice
Integrating a process catered to today’s machine velocity helped us achieve lightning-fast results. What used to take weeks can now be achieved in days.
From product launches to evergreen content, what made the Gemini App thrive was our strategic foundation to position the product as a helpful and useful tool that makes your daily life a little bit easier.
Gemini Live can walk you through a recipe step by step.
Product launch for Veo 3.1 showcases its new video capabilities.
Gemini’s mascot, ‘Gigi’ announces discounts for students.
Staying competitive in the AI conversation means that we have to be ‘always on’ and produce weekly evergreen content while launching milestone product updates.
Product launch for Lyria ‘Gemini’s song making tool’ makes its debut.
A milestone product launch announcement for Gemini 3 Flash.
Celebrating 100 million tracks created after just 1 week from launch.
Interior design ideas made possible by Nano Banana.
Featuring the magic of using multiple reference images to create a video.
Featuring Nano Banana Pro’s multiple images feature for creative ideas.
So much content that we've lost count. But, our content strategy allowed us to stay competitive with an average share of voice at 30% along with ChatGPT, Claude, and others.
