Facebook Watch Sacred Lies S1 Social Campaign.

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→ Agency: Ignition Creative
→ Role: Creative Director

 

 

To position Sacred Lies as the newest must-see series on Facebook Watch, our campaign built upon the series’ suspenseful tone and took audiences on a deep dive into the secrets of the Kevinian cult and its sole survivor.

 

With powerful content pieces like a countdown and accolade cards, character teases, and a custom 360º video launched in partnership with Oculus Go at San Diego Comic-Con, we invited fans along this hopeful journey of self-discovery and kept them wondering: What Happened to Minnow Bly.