Qiddiya mixed reality gamified mobile application.

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→ Agency: Left Field Labs
→ Role: Creative Director

 

 

LFL partnered with Qiddiya to build immersive entertainment highlighting how their new megacity project promises a new era of equality and prosperity for the growing Saudi population.

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We created a gamified app that invited visitors to explore an educational center to learn and engage with unique content as they walked through the premise. Visitors are able to earn points and badges as they participate in this mixed reality experience.