2018 Lakers Social Campaign Launch.

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→ Agency: Ignition Creative
→ Role: Creative Director

 

 

With a new Lakers season looming, fans were excited about the arrival of LeBron James. We partnered with the team to ratchet those emotions up even further. Hype videos kicked the season off in a BIG way, followed later by player-specific pieces that sent fans in droves to vote in the All-Star game.The result? A social media slam dunk.