Smiledrive companion app.

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→ Agency: Deutsch LA
→ Role: Art DIrector

 

Volkswagen and Google partnered with Deutsch LA to launch SmileDrive, a campaign VW owners to go for happier drives.

 

SmileDrive is an app that lets drivers capture moments on the road and shares their adventures with others. It not only engages Volkswagen enthusiasts but introduces potential customers to the brand.

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SmileDrive was recognized by numerous publications and awards shows including the FWA Mobile Site of the Day and Webby winner for Best Use of GPS or Location Technology.