Client: Marvel Studios
Role: Creative Director
Type: Digital Social Campaign

I led a team of designers, animators, and social media managers to launch a digital & social campaign for the theatrical release of Marvel's Black Panther. Implementing a 3-phase strategy that used only one trailer and key art for phase 1 pre-release, which created over 20 social assets, including countdown, character, and conceptual pieces. The campaign also included a website that helped introduce the film's themes and included shareable social pieces.