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Client: Facebook
Role: Creative Director
Type: 360 Integrated Campaign
Contributions
New Business Lead
Creative & Social Strategy
Design Direction
Video & Photography Direction
360 Video Direction
Team Leadership
To position Sacred Lies as the newest must-see series on Facebook Watch, our campaign built upon the series’ suspenseful tone and took audiences on a deep dive into the secrets of the Kevinian cult and its sole survivor.
With powerful content pieces like a countdown and accolade cards, character teases, and a custom 360º video launched in partnership with Oculus Go at San Diego Comic-Con, we invited fans along this hopeful journey of self-discovery and kept them wondering: What Happened to Minnow Bly.
We visited the set in Vancouver, Canada to capture content for key art, social videos, and a 360 oculus experience.
This 360-degree experience takes fans on a walk in the woods where they get a close look at how the occult community lives.
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