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Client: Volkswagen
Role: Art Director
Type: Web Site Experience
Contributions
Art Direction
Design Production
Volkswagen tapped Deutsch for a major rebrand. It was a time when digital design and the UX/UI industry was hitting its strides. As part of this initiative, the creative team had to reimagine their retail experience.
As part of a design team stuck in a war room for months, we designed a brand new experience inspired by the clean and minimalist aesthetic reminiscent of the old Beetle posters of the past. With clean and open white spaces, consistent brand beats, the new vw.com experience would launch with numerous design awards and accolades.
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