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Client: Google
Role: Creative Director
Type: AV / Video Production
Contributions
Creative Strategy
Casting
Video & Photography Direction
Client Relationship
Team Leadership
Ignition Creative partnered with Google to dispel the narrative that only certain types of people can work there. From drafting an original concept to capturing content during special shoots on Google campuses in London, Singapore, and Los Angeles, we’re proud to inspire people around the world to see themselves pursuing their passions and achieving their dreams.
Our concept was inspired by stories of people who had imagined themselves doing the work they aspired to attain. We wanted to bring a person's story to life by visualizing their dream of becoming a Google employee and seeing themselves in that role.
The video has 1.2m+ views on Youtube.
Client: Google
Role: Creative Director
Type: AV / Video Production
Contributions
Creative Strategy
Video & Photography Direction
Client Relationship
Team Leadership
Interns Build Google
When Google asked us to help them conceive a “Thank You” video for their interns, we couldn’t wait to get started. After exploring a number of creative approaches, we found a concept that best matched their desired tone and resonated with everyone.
Producing the video was a true partnership, working with Google every step of the way from copywriting to music selection. Our collaboration culminated with a custom shoot at Google, featuring their actual interns. Back in the editing bay, we assembled a final product designed to inspire and acknowledge their interns and the difference they make every day.
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