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Client: Volkswagen
Role: Art Director
Type: Mobile App
Contributions
Creative Lead
Art Direction
Design Production
Deutsch LA partnered with Google and Volkswagen to deliver a gamified driving app that allows VW owners and potential customers to share their driving experience amongst friends and family.
SmileDrive provides a fun, easy way for users to share photos and updates of their trips, whether regular or epic, with a “gamification” element that brings an element of light-hearted competition to enjoying the app with friends and family members.SmileDrive was recognized by numerous publications and awards shows including the FWA Mobile Site of the Day and Webby winner for Best Use of GPS or Location Technology.
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