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Client: Facebook / Meta
Role: Creative Director
Type: Virtual Event Experience
Contributions
New Business
Creative Strategy
Design Direction
Team Leadership
How can we design a virtual event for the world’s leading social media platform that connects users during pandemic uncertainty, evolves its brand identity, and stays true to its core value of fostering connections?
During Facebook's transition to Meta, Left Field Labs collaborated with Meta's engineers and brand team to design a virtual event to replace its annual in-person conference. As Creative Director, I led a team of designers and developers to craft a clean and simple experience while staying aligned with their evolving brand identity.
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