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Client: Quiddiya
Role: Creative Director - Interactive
Type: Branding / Mixed Reality / Mobile App
LFL partnered with Qiddiya to create immersive entertainment that highlights how their new megacity project promises a new era of equality and prosperity for the growing Saudi population.
We created a gamified app that invited visitors to explore an educational center to learn and engage with unique content as they walked through the premises. Visitors can earn points and badges as they participate in this mixed reality experience.
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