Animal Kingdom is TNT's first flagship series that elevates the network into premium content territory. We crafted a fluid and holistic social campaign to help build the show's fan base from the ground up.

Using custom brush stroke fonts we created ourselves, we established the visual style of the show to capture its brutal nature and applied to our campaign. As a result of our collaborative efforts, over the course of 20 weeks we were able to grow the Animal Kingdom social channels into a flourishing community, ranking as the 18th most engaging cable drama program out of 366, and within the top 100 programs for social responses, fan growth, and new video views.